Initiatives for children

Surveys show that children want to learn about money in school. Danske Bank has therefore launched financial literacy measures aimed at children, their parents and their teachers. The initiatives include materials that can be used by the children alone, with their parents and in school.

Initiatives for children 



Moneyville gives 5-9 year-olds a basic understanding of money

Moneyville is a fun game in which children from 5 to 9 can learn about money. They can earn money and decide themselves whether to spend it or save it.

Read more about Moneyville and visit the website

Control Your Money teaches 10-15 year-olds about personal finance

Some 80% of young people want to learn about money in school. That is why Danske Bank developed Control Your Money, an educational website that teachers can use to teach 10-15 year-olds about financial matters.

Read more about Control Your Money and register your class
Control Your Money  
Advice from leading experts 

How do you speak with your child about money?

Parents’ attitudes towards money and finances have a great influence on their children’s ability to make good financial decisions as adults. In 2012, we launched the “0-18” online initiative for parents with children up to the age of 18. On websites in Denmark, Sweden, Finland and Norway, parents can find information and tools to facilitate a dialogue about money and finances with their children. The information is age-specific and deals with a wide range of issues – from children’s first pocket money and jobs to managing their own finances.

Get the most important advice from leading experts

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Is a 5-year-old too young to learn about money?

From the age of three or four, children often ask questions about money and its value. We know this from a study that Danske Bank commissioned from a research institute.

That is one reason we launched Moneyville as an app for both iOS and Android tablets and phones in 2013. So it is even easier for children to play Moneyville.

Survey of parents of 5-7 year-olds (PDF)

of all children have a low understanding of things value and do not know where the money comes from.


of the 10-15 year olds think it would be interesting to learn more about money in school .


How much do 10-15 year-olds know about finances

We conducted a survey of 10-15 year olds’ understanding of personal finance and attitude towards money. The survey showed that 10-15 year-olds are already consumers who have their own money (for example, 43% have used their mobile phones for shopping) and are interested in learning more about it.

Survey of 10-15 year-olds (PDF)


Active users in 8 countries.

Believes that Moneyville
contributes to children's financial

Control Your Money class profiles created.

See our targets for 2014 ​​​​

Initiatives developed in collaboration with experts

The Moneyville and Control Your Money initiatives were developed in collaboration , with day care personnel, child psychologists, and other experts in learning, and they do not have advertising or logos.

Kuno Sørensen

“The material gives kids aged 5-9 a good and fundamental introduction to the concept of money. At the same time it is both funny and entertaining. It is laudable that Danske Bank has chosen to invest in this learning material, without making it a matter of marketing towards the children.”

- Kuno Sørensen, Psychologist, Save the Children, Denmark


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