August 17, 2015
As of today, when buying train tickets for the Danish national railways using the app of DSB, the Danish State Railways, customers will have yet another payment option – MobilePay.
“We are delighted to be offering this option to customers now that MobilePay is on its way to becoming a widespread means of payment. Many DSB customers already use our digital solutions to buy tickets. They want to be able to buy tickets quickly and easily. And when customers have MobilePay on their smartphones, it doesn’t take much to make the ticket purchase via the DSB app,” says Susanne Mørch Koch, Executive Vice President, Commercial, DSB.
The DSB app has over 150,000 users a month, and every month the app is downloaded 25,000 times. Altogether, the app has been downloaded 1.2 million times since 2011. And the number is growing, which makes it one of the top five most-used apps* measured according to purchase volume in Denmark.
A quarter of DSB customers expected to pay with MobilePay
New advances are constantly being made in the field of payment solutions, and MobilePay is now the leading Danish solution, which has been downloaded to more than 2.3 million Danish smartphones.
“Today, eight out of ten DSB customers use our various digital platforms. In our surveys, customers say they are most happy when using our app. It therefore makes sense to improve the app by adding this option which customers can choose if they want,” says Susanne Mørch Koch.
DSB expects a quarter of its customers to start using MobilePay as their payment solution within the next six months. Danske Bank is equally positive.
“We have high expectations for our cooperation with DSB on the sale of train tickets. Like us, DSB is a company whose services are used by large numbers of Danes every single day. Together, we are sure to get it right,” says Mark Wraa-Hansen, head of MobilePay at Danske Bank.
He mentions the fact that, after just a few months, MobilePay now accounts for more than 40 per cent of postage sales made via the app of Post Danmark, the Danish postal operator.
“For many companies it’s an eye-opener how easily and intuitively customers can handle payments when they are effected via apps. We expect several new customers to go for this solution before the end of the year,” says Mark Wraa-Hansen.
* Source: DIBS