The Essence of Danske Bank

Our Essence is the foundation on which we build our business. It defines who we are, what we want to achieve, how we will compete, and what our values are.

It consists of our vision, strategic core, customer promise and core values.

Our vision is to be recognised as the most trusted financial partner

Our customers must perceive us as a strong partner who helps them achieve their goals. A strong partnership depends on trust – and trust has been the foundation of our business for the past 140 years.

We can only run a sound, competitive bank and create value for our customers, shareholders and the communities we serve if they trust us to do so. Their trust is something we must earn – every day.

Our customer promise

We want to help our customers become financially confident and help them build their lives and businesses on a solid financial foundation. We will do this by providing them with the knowledge, guidance and tools they need to make their own decisions.

Our goal is to be the preferred bank for any family and business that wants a helpful financial partner who makes both important financial decisions and daily banking easy.

Strategic core

We are a Nordic universal bank with bridges to the world. This means that we consider the Nordics our home market and that we remain committed to serving personal as well as business and institutional customers in these markets.

We differentiate ourselves by combining our deep financial expertise with innovative products, solutions and services.

Ambitions towards 2023

The essence of Danske Bank has not changed, but in 2019 we announced the following ambitions to be realised by 2023 to become a Better Bank: 

  • Customers - We are on average among the top two on customer satisfaction in everything we do.
  • Employees - At least 90% of employees are engaged.
  • Society - We operate sustainably, ethically and transparently – and have a positive impact on the societies we are a part of.
  • Shareholders - We aim to achieve a return on shareholders’ equity of 9-10% and a cost/income ratio in the low 50s by continuously improving the profitability level, leveraging our full potential.

Our core values

  • We deliver EXPERTISE
    For us, expertise is about

    • delivering competitive financial solutions through the strongest knowledge, skills and technology
    • listening to the customer and providing relevant advice and offerings
    • being a proactive guide for our customers
    • knowing when to make a decision on the spot and when to get back with the answer
    • dealing constructively with mistakes and always learning from them
    • acknowledging a diversity of opinions and including differing perspectives
    • hard work, training and continuous learning at every staff level
    • striving for best practice externally and internally at all times
    • being humble about individual competencies and knowing that we are stronger as a team
    • delivering our messages in a simple and understandable manner
  • We act with INTEGRITY
    By integrity, we mean

    • ensuring that our values are never compromised
    • having high ethical standards and conducting business in an orderly manner
    • being reliable and always keeping our word and fulfilling our commitments
    • being honest, transparent and predictable
    • eliciting confidence through high quality, precision and promptness
    • treating others with respect
    • acknowledging our impact on society and living up to our responsibilities
    • contributing responsibly to the communities we serve
    • building and maintaining good relationships with our key stakeholders
  • We create VALUE
    To us, creating value is about

    • being aware that long-term shareholder value is created by delivering value for customers
    • understanding customer needs and helping customers achieve their ambitions
    • taking the initiative before our customers even express their needs
    • enabling and supporting strong individual performance and rewarding customer-centric behaviour
    • empowering people to take action
    • contributing to the success of our customers, employees, shareholders and the societies of which we are part by running a solid business
    • being aware of how we create shareholder value
    • being cost- and capital-efficient
    • simplifying and optimising the way we work
    • working constantly to deliver improvements and innovations
    • setting ambitious goals and striving for excellence in all that we do
  • We progress through AGILITY
    When we talk about agility, we mean

    • adapting continuously to changes in our business and market environment
    • innovating our offerings and services by understanding and responding to changing customer needs
    • understanding and staying ahead of the trends that reshape our industry
    • continuously improving the customer experience
    • finding new ways to reduce costs and improve efficiency
    • embracing new knowledge and alternative practices
    • making things simple, convenient and easy to understand
    • challenging existing procedures and behaviours
    • being accessible and fast in our responses
    • being nimble and able to take advantage of new opportunities
    • finding new ways to navigate through complexity
  • We believe in COLLABORATION
    To us, collaboration is about

    • including the perspective of external and internal stakeholders
    • being part of finding the best possible solutions for the customers and the Group
    • being helpful and supportive towards customers and colleagues
    • encouraging dialogue and discussion followed by strong execution
    • taking ownership regardless of organisational borders
    • providing constructive feedback and helping others to succeed and grow
    • challenging others on the basis of understanding and expertise
    • being attentive to people and straightforward
    • sharing the work load as well as the successes
    • encouraging initiatives and engagement
    • sharing ideas openly to co-create solutions

Customers & services

We serve more than 2.9 million customers at four business units: Banking DK, Banking Nordic, Corporates & Institutions and Wealth Management.
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Our history

See a quick overview of the milestones of our history and read about the most important mergers, acquisitions and divestments.
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About Danske Bank

We are a Nordic bank with strong local roots and bridges to the world. We want to create long-term value for our customers, shareholders and the societies we are part of.
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