The Essence of Danske Bank

Our Essence is the foundation on which we build our business. It defines who we are, what we want to achieve, how we will compete, and what our values are.

It consists of our vision, strategic core, customer promise and core values. 

Our customer promise

We help customers be financially confident and achieve their ambitions by making daily banking and important financial decisions easy.

Strategic core

We are a modern bank for people and businesses across the Nordics with deep financial competence and leading innovative solutions.

Our vision is to be recognised as the most trusted financial partner

Our core values

  • We deliver EXPERTISE
    For us, expertise is about

    • delivering competitive financial solutions through the strongest knowledge, skills and technology
    • listening to the customer and providing relevant advice and offerings
    • being a proactive guide for our customers
    • knowing when to make a decision on the spot and when to get back with the answer
    • dealing constructively with mistakes and always learning from them
    • acknowledging a diversity of opinions and including differing perspectives
    • hard work, training and continuous learning at every staff level
    • striving for best practice externally and internally at all times
    • being humble about individual competencies and knowing that we are stronger as a team
    • delivering our messages in a simple and understandable manner
  • We act with INTEGRITY
    By integrity, we mean

    • ensuring that our values are never compromised
    • having high ethical standards and conducting business in an orderly manner
    • being reliable and always keeping our word and fulfilling our commitments
    • being honest, transparent and predictable
    • eliciting confidence through high quality, precision and promptness
    • treating others with respect
    • acknowledging our impact on society and living up to our responsibilities
    • contributing responsibly to the communities we serve
    • building and maintaining good relationships with our key stakeholders
  • We create VALUE
    To us, creating value is about

    • being aware that long-term shareholder value is created by delivering value for customers
    • understanding customer needs and helping customers achieve their ambitions
    • taking the initiative before our customers even express their needs
    • enabling and supporting strong individual performance and rewarding customer-centric behaviour
    • empowering people to take action
    • contributing to the success of our customers, employees, shareholders and the societies of which we are part by running a solid business
    • being aware of how we create shareholder value
    • being cost- and capital-efficient
    • simplifying and optimising the way we work
    • working constantly to deliver improvements and innovations
    • setting ambitious goals and striving for excellence in all that we do
  • We progress through AGILITY
    When we talk about agility, we mean

    • adapting continuously to changes in our business and market environment
    • innovating our offerings and services by understanding and responding to changing customer needs
    • understanding and staying ahead of the trends that reshape our industry
    • continuously improving the customer experience
    • finding new ways to reduce costs and improve efficiency
    • embracing new knowledge and alternative practices
    • making things simple, convenient and easy to understand
    • challenging existing procedures and behaviours
    • being accessible and fast in our responses
    • being nimble and able to take advantage of new opportunities
    • finding new ways to navigate through complexity
  • We believe in COLLABORATION
    To us, collaboration is about

    • including the perspective of external and internal stakeholders
    • being part of finding the best possible solutions for the customers and the Group
    • being helpful and supportive towards customers and colleagues
    • encouraging dialogue and discussion followed by strong execution
    • taking ownership regardless of organisational borders
    • providing constructive feedback and helping others to succeed and grow
    • challenging others on the basis of understanding and expertise
    • being attentive to people and straightforward
    • sharing the work load as well as the successes
    • encouraging initiatives and engagement
    • sharing ideas openly to co-create solutions

Offering innovative solutions since 1871

We have an ambition to make daily banking and important financial decisions easy for our customers. To fulfill this ambition, we aim to offer state-of-the-art innovative solutions.

But being innovative is not something new. We have been innovative since the very beginning. Click the timeline and discover our many groundbreaking solutions throughout history.

 

1871

For the first time in Denmark, we offer overdraft facilities.

 

1881

First safe deposit boxes in Europe

As the first bank in Europe, we introduce safe deposit boxes at our facilities in Copenhagen, Denmark.

 

1902

Introducing the piggy bank to the Danes
The bank introduces the piggy bank – an entirely new, American concept – in the Danish market. A messenger from the bank comes by the customer’s home once a month to collect the savings.

 

1918

Easy money transporting
As the first Danish bank, we begin to use cars for transporting cash to and from our branches.

 

1939

Modern banking in Finland
The postal giro payment system is introduced. It is the first modern banking system in Finland, and it makes daily banking significantly easier for local businesses.

 

1954

Faster customer service
Customers are served faster and easier with the introduction of a new customer service system at the Danish branches.

 

1958

Banking transactions on computers
As the first company in Finland, the bank starts using one of the earliest IBM computers for its banking transactions.

 

1967

Introducing Pondus piggy banks
The bank is the first to launch a savings account concept for children in Denmark. The penguin Pondus becomes its mascot and our customers’ children can get a Pondus piggy bank for their savings. Within six months, 300,000 children own a Pondus.

 

1975

Introducing ATMs in Finland
In Finland, we introduce banking terminals – ATMs – to help customers make daily banking easy. In 1988, there are 2,600 terminals in place across Finland.

 

1978 

Bank account structure with lasting impact on banking in Norway

We are the first bank in Norway to introduce a completely new bank account system with just three different account types – a more simple and transparent solution than other current offers. Especially the savings account is revolutionary with high interest rates, no notice period and no interest rate reductions on withdrawals. The new structure has a lasting impact on the Norwegian banking system.

 

1982

First payment terminals 

The Bank is the first bank to test payment terminals in Norwegian shops.

 

1987

High-interest checking account with a growing interest rate 

The first high-interest checking account in Finland is introduced. The rate of interest increases with amounts deposited and interest accrues on a daily basis.

 

1997

Introducing eBanking 
We launch the first eBanking solution for personal customers in Norway allowing people to do their banking at home. Three years later, we are also the first to introduce eBanking for businesses in Norway.

 

1998

Online share trading
Danske Bank’s customers are among the first in Denmark to be able to buy and sell securities on the stock exchange through online banking.

 

1998

Innovative online banking
We introduce a new and more secure online banking system in Finland. For the first time, customers can pay their bills entirely online. The following year, customers make more transactions online than at branches.

 

1999

First mobile banking in the world
As the first bank in the world, we make banking services available on mobile phones in Finland. We are tapping into the new WAP technology that can connect to the online banking system.

 

2010

First with mobile banking on smartphones
As the first bank in Denmark and Finland, Danske Bank launches mobile banking apps for iPhone and Android smartphones.

 

2011

Tablet bank for iPad
Tablet banking for iPad is the first of its kind in Denmark. It offers the same user experience as mobile banking, while it is specifically tailored to the device. In 2012, we launch tablet banking in Norway, Sweden and Finland. In Finland, we are also the first bank to offer this solution.

 

2013

Revolutionising mobile payments
Danske Bank launches MobilePay in Denmark and Finland. It is the first app on both markets to offer mobile payments. At first, the app offers payments between individuals, but later the solution opens up for businesses to accept MobilePay as means of payment in web shops, at points of sales and for invoices.

 

2016

Flexible home loans
We introduce a range of unique home loans in Finland designed to suit our customers in various life situations. The new loans offer different levels of financial flexibility and security.

 

2016

Online solution for small businesses
We introduce the online service DynamicPay in the Danish market. The solution is made to help small businesses improve their cash flows and enable them to take in new orders, contributing to growth and job creation in society.

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Our business areas

  • Banking DK

    At Banking DK, we provide advisory services to personal customers as well as small and medium-sized businesses in Denmark. Our advisers and experts are ready to help you at your convenience – on the phone, on our websites or at our branches across Denmark.

    Personal customers – advice and solutions based on your life situation
    When you are making important financial decisions in life, we are ready to offer customised advice based on your life situation and needs. And our intuitive digital solutions make it easy for you to do most of your banking business whenever you want.

    Businesses – easy day-to-day operations and new opportunities
    We offer you advice that adds value to your operations no matter whether you are a sole proprietor or your business forms part of a multinational group. Our recommendations are always based on the situation of the individual business. For example, you may need advice in relation to acquisitions, a change of ownership or international expansion.

    As a business customer, you have access to the most innovative digital solutions in the market. They make your day-to-day operations easy to manage and pave the way for new opportunities.

  • Banking Nordic

    In Banking Nordic, we support and advice private and business customers in our growth markets Finland, Norway and Sweden. Our advisers and experts are ready to help you at your convenience – on the phone, on our websites or at our branches across the three countries.

    Personal customers – advice and solutions based on your life situation
    When you are making important financial decisions in life, we are ready to offer customised advice based on your life situation and needs. And our intuitive digital solutions make it easy for you to do most of your banking business whenever you want.

    Businesses – easy day-to-day operations and new opportunities
    We offer you advice that adds value to your operations no matter whether you are a sole proprietor or your business forms part of a multinational group. Our recommendations are always based on the situation of the individual business. For example, you may need advice in relation to acquisitions, a change of ownership or international expansion.

    As a business customer, you have access to the most innovative digital solutions in the market. They make your day-to-day operations easy to manage and pave the way for new opportunities.

  • Corporates & Institutions

    Corporates & Institutions serves the most complex financing and transaction needs of large corporate and institutional clients and helps them prosper and grow.

    We offer expertise in funding, risk management, investment services, corporate finance advisory services, and comprehensive, award-winning transaction banking solutions.

    With our extensive network and years of expertise, we connect issuers and investors to create financing and investment opportunities. Our aim is to be an inspiring partner by understanding our customers’ strategic agendas and developing tailor-made solutions that meet their needs.

    Geographical reach
    Our four core markets are Sweden, Norway, Finland and Denmark. Our offices in 11 other countries offer gateways to the rest of world for Nordic companies and points of entry to our region for international businesses.

  • Wealth Management

    Wealth Management offers a broad range of products and services within wealth and asset management, investments, pension savings and insurance. We serve private individuals, companies and institutional investors in the markets in which Danske Bank operates. The Wealth Management organisation consists of Danica Pension, Danske Invest, Asset Management and Private Banking.

    Focusing on the customer’s unique situation and long-term goals, our ambition is to be our customers’ preferred partner. Our management and advisory services take a holistic approach that enables our customers to make the right financial decisions – regardless of scale and complexity. For us, the goal is not wealth and asset management, investments, pension savings and insurance, but using our expertise to help our customers reach their goals.

Customers & services

We serve more than 3.5 million customers at four business units: Personal Banking, Business Banking, Corporates & Institutions and Wealth Management.
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Responsibility

We want to run a strong, sustainable business that creates value for all our stakeholders.
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About Danske Bank

We are a Nordic bank with strong local roots and bridges to the rest of the world. Our 19,000 employees serve customers in 16 countries.
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