For the seventh time running, danskebank.com takes top spot in the Swedish Hallvarsson & Halvarsson (H&H) annual web ranking survey, ahead of 24 other Danish companies. In 2010, danskebank.com was praised for its openness and for leading the way for future online communications.
Internationally recognised survey
Each year, H&H asks a large number of journalists, analysts and investors to rank more than 900 European corporate web sites on their ability to communicate. The results are gathered in a report.
As the ranking is an internationally recognised benchmark, companies can use the report to evaluate their own web communication and compare it with that of other companies on more than 100 criteria. Several criteria apply year after year, but in the wake of the economic crisis, openness played a key role in 2010.
Best practice for online transparency
On why danskebank.com was again the best, Marcus Eriksson, Head of H&H Webranking, says:
“Danske Bank gets top spot for the seventh time running because the site continues to be developed to meet the demands of its target group. Danske Bank shows best practice for transparency on the web”.
Always room for improvement
The danskebank.com site gets 72.25 points of the maximum 100 in this year’s ranking and thus helps take home a fine fourth place for Denmark in the country index, and in 2011, the best practice examples in the H&H report will also get attention:
"Our focus will continue to be on openness, on relevance and on meeting the demands of our users. We will always strive to provide an even better service for our target group,” says Danske Bank’s Head of Investor Relations, Martin Gottlob.
Published on November 15, 2010