Financial Confidence & Security

Digitalisation is transforming the financial infrastructure and increases the need for developing a sound and safe understanding of digital money and IT security. 

We want to help people and businesses become financially confident and secure by continuously developing tools, initiatives and technologies that improve financial skills and IT security. On this page, you can read more about our various initiatives within our strategic theme Financial Confidence & Security.


MoneyVille is a game that gives 5 to 9 year-olds a basic understanding of money. Children can earn money and decide whether to spend or save it. Since its launch, MoneyVille has had over 7 million users.

Take a look at MoneyVille

Money Week

During Money Week in Denmark, more than 7,000 young people were educated in digital security, budgetting and personal finances by one of our financial advisors. 

The Danske Bank Fund

The Danske Bank Fund is a charitable fund that supports the development of financial confidence and other societal initiatives - including nationwide fundraising for humanitarian purposes. 

Read more (in Danish) 

My digital self-defence

We collaborate with a number of stakeholders, including the Danish Consumer Council Tænk and the National Centre for Cybercrime, in creating the “My digital self-defence” app. The app helps consumers detect and prevent fraud and guides them if they have fallen victim to it.

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Providing digital solutions for homeless people

As payments become digital, fewer people carry cash. This affects homeless people who raise money by selling the Hus Forbi newspaper in the streets of Denmark. Therefore, Danske Bank has entered into a collaboration with MobilePay and the Hus Forbi organisation. The collaboration enables Hus Forbi vendors to receive payments via MobilePay and get the money transferred to a Danske Bank cash card. In this way, we work towards increasing financial confidence and reducing some of the stigmatising effects that homeless people unfortunately experience with increased digitalisation. 


Debt counselling

We want to use our knowledge and assistance to help people with debt problems. We therefore participate in a debt counselling programme arranged by Finance Denmark in cooperation with the Danish YMCA's Social Work and the Vesterbro Settlement, where we offer help free of charge. The aim of the advice is that citizens will be equipped to manage their personal finances and thereby gain financial confidence and a better quality of life. 
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Societal Impact

We want to play an active role and make a positive impact in society by driving sustainable progress and using our expertise to make a positive difference.
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Our Approach

Our Societal Impact strategy sets the course for our ambition and our related policies govern our approach to conducting our business in a sustainable manner.
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Climate & Environment

We want to support the societal transition towards a 0 net carbon economy and the Sustainable Development Goal number 13.
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