Building financial confidence

In an increasingly complex and digitalised world, young people today can benefit more than previous generations from understanding personal finance at an early age.

Our educational programmes, tools, research and advice also help parents and teachers build financial confidence in children and young adults. 

Moneyville

Moneyville is a game that gives 5 to 9 year-olds a basic understanding of money. Children can earn money and decide whether to spend it or save it.


Learn more 

Money podcast

We co-created the first podcast that teaches 8 to 12 year-olds about money with Farzad Farzaneh, a popular Swedish TV host. 



Listen to the Swedish podcast 

Control Your Money

Control Your Money is a free, unbranded, educational website that helps 10 to 15 year-olds develop a basic understanding of personal finance and gives their teachers financial literacy resources.


Explore Control Your Money

Guest lectures in schools by Danske Bank advisers

Danske Bank advisers in Denmark and Northern Ireland teach students in elementary schools about money and personal finances throughout the year.

Denmark
Northern Ireland
Denmark
“If I can help give them a good start financially, I think that is time very well spent.”
Heidi Christel Fog Hansen, Personal Banking Adviser, Denmark

In Denmark, our advisers visit elementary schools to discuss personal finances with the older students. Through cases, discussions and games, they present a range of topics, such as the financial implications of moving away from home and things they should be aware of when borrowing money.

Learn more about our educational programs for schools in Denmark, Kloge Penge, and request a visit to your school by a Danske Bank adviser.

Read more about Kloge Penge
Northern Ireland

“It’s great to see that the students are deeply engaged and truly interested in learning financial skills.”
Jim Morris, Youth Ambassador, Northern Ireland

In Northern Ireland, we offer schools an opportunity to participate in an educational programme called SMART partnership in which our youth ambassadors teach children in three interdisciplinary modules – from creating your own budget to building your own business.

Learn more about our educational offering for schools in Northern Ireland, and see how to request a visit to your school by a Danske Bank adviser

Read more


Financial literacy analysis and insights

Since 2009, Danske Bank has collected data throughout the Nordic region on children’s and young adults’ knowledge, attitudes and behaviour about money and personal finance.
  • 07. jan 2008Report FL 5 to 7 years
  • 05. jan 2009Report FL 8 to 9 years
  • 28. mar 2016Danske Bank Financial Literacy 2016
  • 14. nov 2013Financial Literacy survey 10 to 15 year
  • 11. okt 2014Report FL 2013 5 to 7 years
  • 11. okt 2014Report FL 2013 8 to 9 years

Supporting parents as financial role models

Our ability to make sound financial decisions as adults depends largely on our parents’ attitudes towards money. Children learn about money primarily from their parents, for example by discussing household spending or allowances. Our Introducing Money website helps parents present healthy and responsible views on finances to their children.
Discover Introducing Money

Related articles
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A quick guide to five pocket money strategies
What is money?
Your wish is my command

Our approach

At Danske Bank, we integrate responsibility in our core business, work with partners and stakeholders, and report on our progress regularly.
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Corporate volunteering

In 2016, we spent 5,000 hours on voluntary work, helping people gain the financial confidence to handle the challenges of their personal finances.
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Accessibility

We are committed to helping manage the transition to future financial services in a responsible manner and to ensuring that our services are easy to use and accessible.
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