Content is loadingWith Forward ’28, we aim to release our full potential to the benefit of all customers, shareholders, employees and the societies we are part of.
We have a clear ambition to strengthen our position as a leading bank in the Nordic region, and we invest substantially in developing our customer offerings while continuing to focus on creating a simple, efficient and secure bank with a strong commercial momentum.
On April 30, 2026 we announced an update to our Forward '28 strategy.
At the core of our strategy is delivering greater value for our customers – by offering more proactive advice, simpler digital experiences and faster, more intuitive services.
Carsten EgeriisCEO, Danske Bank
Whether our customer is a family, a small start-up business or a large corporate customer, we aim to create the most benefit for our customers by leveraging the breadth and depth of our expertise across each customer segment. Doing so will enable us to build even stronger relationships and meet the needs of our customers through holistic and tailored advice.
We will become even more proactive and relevant in our engagement with customers , and our adviser productivity will be strengthened through the use of technology such as AI.
Providing advice to customers is at the core of what we do as a bank. By combining human advice with advanced technology, including AI, we can anticipate customer needs before they arise. This allows our advisers to focus on nurturing meaningful customer relationships and to provide more personalised advice and tailored offerings.
In future, we want to further strengthen our digital solutions, such as the mobile banking app and our District business solution, to provide leading digital solutions that make it easier and faster for customers to use self-service options for everyday banking.
By using AI-based solutions, we will accelerate digital onboarding and servicing, continue to improve efficiency and increase overall productivity.
Sustainability is an integral part of our business, and we are a frontrunner among our Nordic and global peers. Our strategic focus on sustainability is essentially about supporting our customers, ensuring that we remain a robust and resilient bank, and managing the impact our business has on the world around us. Across our business, we prioritise three sustainability agendas: Climate change, Nature & biodiversity and Human rights & social impact.
We have integrated ESG into all of our key processes, including portfolio management, lending and asset management – and we have set clearly defined greenhouse gas reduction targets across our business areas.
As well as providing strong ESG customer advisory services, we remain a leading Nordic arranger of sustainable bonds, and our ambition is to further strengthen this position towards end-2028.
Across our business segments, we aim to be the best financial partner for our customers by supporting them on their sustainability transition through our provision of leading advisory services and innovative product offerings.
Across Danske Bank, we continue to strive towards becoming an even simpler, more efficient and secure bank. Danske Bank operates on a single IT platform, which gives us a strong starting point to continue driving simplicity, efficiency and security.
We have already made significant investments to strengthen compliance, financial crime prevention and remediation.
In future, we will continue to develop our customer-facing digital solutions and modernise the back end of our systems to improve both the customer experience and operational efficiency.
We aim to grow in our prioritised customer segments, deepen and broaden customer relationships across markets and at the same time improve efficiency in how we serve our customers. This will be supported by scalable solutions, holistic advice and ongoing development of our ways of working. We remain focused on building the most convenient bank for our customers, offering holistic advice for all and proactive engagement tailored to the diverse customer needs, while leveraging advanced technologies to enhance personal interactions and streamline service delivery.
Our strategic ambitions towards end-2028 are to
Combining convenient digital-first banking with expert advisory services will enable us to meet our aim of becoming the market leader across our Nordic markets for businesses that have advanced needs, have international needs and work to achieve their own sustainable transformation ambitions.
Building on the strong progress delivered since the launch of our Forward ’28 strategy, Business Customers is now accelerating its execution to capture new growth opportunities and stay ahead of evolving customer needs, competitive dynamics and rapid technological development.
Towards end-2028, we will accelerate growth and strengthen our position by scaling digital and GenAI-enabled solutions to enhance both the customer experience and efficiency. Alongside this, we will continue to differentiate our offering through high-quality advisory services, sector expertise and sustainability.
Our strategic ambitions towards end-2028 are to
Across the Nordic countries, we support the largest and most sophisticated corporate and institutional clients in navigating markets that are faster, more interconnected and more complex than ever before.
We are building on strong momentum – expanding our corporate franchise, onboarding new clients across the region and reinforcing our leading position in institutional banking.
In an environment defined by uncertainty and structural change, we continue to strengthen our position as the leading wholesale bank in the Nordic region by combining long-term relationships, strategic advisory services, financing and balance sheet strength with deep market, product and sector expertise.
Our ambition is to accelerate our journey and further increase our market share by supporting our clients’ growth ambitions through targeted investments in our platform, capabilities and offerings.
Our strategic ambitions towards end-2028 are to
Building on our strong momentum, we have raised our ambition level and set the following financial targets for 2028:
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