Danica Pension launches new sustainable pension solution

With the new solution, Danica Balance Sustainable Choice, Danica Pension’s about 800,000 customers can invest their pension savings with an even stronger focus on sustainability. In this new investment solution, we select investments that actively contribute to making a difference within areas such as climate, environment, health, food production or other social aspects and that thus support the UN Sustainable Development Goals.

Danica Balance Sustainable Choice is Danica Pension’s next step in enhancing its focus on sustainable investments in the company’s general portfolio and a good step towards its ambition of investing DKK 100 billion in the green transition by 2030.

“In our rapid progress towards investing more sustainably, it is a natural step for us to offer our customers the option of investing their savings with even more focus on sustainability in Danica Balance Sustainable Choice. Together with our customers, we have spent a long time and many resources on developing this new investment solution, because we wanted to be absolutely certain that our customers can make a real, substantial difference in creating a more sustainable world if they want to,” says Danica Pension’s CEO, Ole Krogh Petersen.

With Danica Balance Sustainable Choice, Danica Pension has looked to the 17 UN Sustainable Development Goals, and this broadminded approach to sustainable investments has been important to us, explains Ole Krogh Petersen.


Our customers have aggregate savings of DKK 450 billion with us, which means that pension savings are enormously powerful when it comes to influencing society in a certain direction. Unfortunately, most people are not aware of this. We want to change that through information campaigns to make our customers aware of the opportunity to invest their pension savings even more sustainably.

Ole Krogh Petersen

CEO, Danica Pension



Enormous power to influence society

A new analysis by the independent research institute YouGov for Danica Pension indicates that pension savings rank very low when Danes are asked where they believe they can make a societal difference. 62 pct. of Danes believe that buying sustainable foods creates the greatest impact, while just 12 pct. believe that the greatest impact can be created through their pension savings.

“Our customers have aggregate savings of DKK 450 billion with us, which means that pension savings are enormously powerful when it comes to influencing society in a certain direction. Unfortunately, most people are not aware of this. We want to change that through information campaigns to make our customers aware of the opportunity to invest their pension savings even more sustainably,” says Ole Krogh Petersen and continues:

“It is important to state that it is not a question of either or. Our customers are free to choose what percentage of their pension savings they want to invest in Danica Balance Sustainable Choice.”

Large demand from business customers
Not only Danica Pension sees great potential in investing sustainably. Many business customers are aware of the power of pensions to drive sustainability issues – including Novozymes, Grundfos, and COWI.

It has therefore been important to Danica Pension to involve the customers in the process of developing Danica Balance Sustainable Choice. “After all, we are offering this solution for the benefit of our customers. If nobody expresses an interest in using this new investment option, we will not be able to make as much difference in society. I am really pleased that Novozymes, COWI, Grundfos and many other companies have engaged so actively in the process and given their employees the option to invest all or part of their pension savings with even more focus on sustainability,” says Ole Krogh Petersen.

About Danica Balance Sustainable Choice

Danica Balance Sustainable Choice launched on Friday 2 October 2020. Customers choose what percentage of their savings they want to invest in Danica Balance and Danica Balance Sustainable Choice, respectively, and they may change their distribution at any time.

Investments in Danica Balance Sustainable Choice are:

  • Hand-picked equity investments in companies that actively contribute towards the UN Sustainable Development Goals.
  • Portfolios of Danish, global and emerging market equities.
  • Green bonds, where the proceeds from the issuance of such bonds are used to finance the green transition.
  • Corporate bonds in companies with a strong sustainability performance or companies in which Danica Pension uses active ownership to push for strengthened sustainability efforts.
  • Alternative investments focusing on renewable and clean energy projects.

Read more about Danica Balance Sustainable Choice