Enormous power to influence society
A new analysis by the independent research institute YouGov for Danica Pension indicates that pension savings rank very low when Danes are asked where they believe they can make a societal difference. 62 pct. of Danes believe that buying sustainable foods creates the greatest impact, while just 12 pct. believe that the greatest impact can be created through their pension savings.
“Our customers have aggregate savings of DKK 450 billion with us, which means that pension savings are enormously powerful when it comes to influencing society in a certain direction. Unfortunately, most people are not aware of this. We want to change that through information campaigns to make our customers aware of the opportunity to invest their pension savings even more sustainably,” says Ole Krogh Petersen and continues:
“It is important to state that it is not a question of either or. Our customers are free to choose what percentage of their pension savings they want to invest in Danica Balance Sustainable Choice.”
Large demand from business customers
Not only Danica Pension sees great potential in investing sustainably. Many business customers are aware of the power of pensions to drive sustainability issues – including Novozymes, Grundfos, and COWI.
It has therefore been important to Danica Pension to involve the customers in the process of developing Danica Balance Sustainable Choice. “After all, we are offering this solution for the benefit of our customers. If nobody expresses an interest in using this new investment option, we will not be able to make as much difference in society. I am really pleased that Novozymes, COWI, Grundfos and many other companies have engaged so actively in the process and given their employees the option to invest all or part of their pension savings with even more focus on sustainability,” says Ole Krogh Petersen.
About Danica Balance Sustainable Choice
Danica Balance Sustainable Choice launched on Friday 2 October 2020. Customers choose what percentage of their savings they want to invest in Danica Balance and Danica Balance Sustainable Choice, respectively, and they may change their distribution at any time.
Investments in Danica Balance Sustainable Choice are:
- Hand-picked equity investments in companies that actively contribute towards the UN Sustainable Development Goals.
- Portfolios of Danish, global and emerging market equities.
- Green bonds, where the proceeds from the issuance of such bonds are used to finance the green transition.
- Corporate bonds in companies with a strong sustainability performance or companies in which Danica Pension uses active ownership to push for strengthened sustainability efforts.
- Alternative investments focusing on renewable and clean energy projects.