“To put it bluntly, men invest to increase their wealth whereas women invest to maintain their wealth. It is a general trend that women’s appetite for financial risk is limited, and this also helps to explain why women are less interested than men are in buying shares,” explains Louise Aggerstrøm Hansen.
- Talk about finance. Understanding you salary, your investments, your private debt and your pension savings is important in accelerating financial equality.
- Think carefully about your personal finances and consider if this is a topic worth discussing with your family and friends, along the same lines as you talk about topics such children, career, marriage etc.
- Establish an investment strategy for your savings in line with your goal. Are you doing it for the fun of it and are prepared for any possible outcome? Are you investing for the long-term? Or are you chasing the big win – and therefore willing to accept potentially large losses along the way?
- Start small. Investing does not require much money to get started. In June – Danske Bank’s online investment offering - you can get started with an investment of just DKK 100.
Podcast on women and investment
To mark International Women's Day Senior Analyst Louise Aggerstrøm Hansen and investment specialist Kathrine Madsen visited our podcast, 'Pengetanker' to talk about women and investment. The podcast is available in Danish.