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31 Jan 2025 – Articles

Danske Bank makes comeback as the preferred bank for Nordic corporate and institutional customers

After seven consecutive years in the Nordic lead, and then sliding to a second place in 2023, Danske Bank in 2024 regained the position as the Nordic bank with the highest customer satisfaction across corporate and institutional customers.



The independent research institute Kantar Prospera published a customer satisfaction survey on January 31, which names Danske Bank as the overall winner of the Nordic Grand Total 2024 award. This means that the bank achieves the highest customer satisfaction across the four Nordic countries among the largest companies and institutional clients.

Joachim Alpen, Head of Large Corporates and Institutions at Danske Bank, says:

“Our success is driven by the valuable partnerships we have with our customers. We are profoundly grateful for the customer insights and feedback through the Prospera interviews, which help us to continually enhance our offering and services. We remain committed to support our customers every day, ensuring their needs are at the forefront of everything we do."

The Nordic Grand Total award spans the four Nordic countries in both customer relationship and product offering categories, building upon in-depth customer interviews. It comes with a total of 2,607 points, based on rankings across 74 surveys, where Danske Bank secured a top position in 22 reports, confirming a high appreciation for the bank's holistic coverage model and product competencies.


We remain committed to support our customers every day, ensuring their needs are at the forefront of everything we do.

Joachim Alpen

Head of Large Corporates and Institutions, Danske Bank


Underlying results
The underlying country awards also reflect high customer satisfaction. In Denmark, we claimed first place for the 12th consecutive year (814 points), we maintained first place in Finland (660 points), we achieved second place in Sweden (671 points), and we reached fourth place in Norway (418 points).

Prospera in brief
Prospera is an independent customer satisfaction survey provider in the Nordic region. They perform annual satisfaction surveys on a vast number of themes, including product areas and relationship banking. The Prospera reports build upon qualitative interviews with LC&I customers across our home markets. In 2024, 4,481 customer interviews were conducted in total.

Every year, the various underlying reports acquired during the year are aggregated to give an annual total score for NO, FI, SE and DK, respectively. On this basis, the annual Nordic Grand Total Report is calculated.