The engagement lies in direct continuation of our strategy, Forward '28
. With the new strategy, we set clear ambitions to strengthen our position as a leading bank in the Nordic region and make significant investments in our customer offerings.
Christian Bornfeld, Head of Personal Customers and Financial Crime Risk & Prevention, says: “This platform will allow us to take our interaction with customers though our digital solutions to the next level and to introduce enhancements at greater speed than ever before. It will thus enable us to provide market-leading convenience and personalisation for our customers with great insights, increased proactivity and easy access to assistance and advice.”
To support the execution of the strategy, as announced on 7 June 2023, we are significantly increasing our annual investments in core capabilities within digital platforms, expert advisory services and sustainability. Combined with the reprioritisation of other investments, this will double our strategic investment level.
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