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Financial confidence

Personal finances remain a concern of many, despite the many strengths of the Nordic societies. There is a broad consensus that the development of healthy pen habits early in life is an essential foundation for financial security. Nevertheless, many parents struggle to create good money habits for their children – especially in view of the increased digitalisation of money.

On this page you can read more about how we work to create greater financial security with a special focus on children and young people.

Selected initiatives

The Pocket Money solution

We have developed a digital pocket money solution making it easier for parents to give their children pocket money and teaching them to be confident with money in a digital world. It is available in Denmark, Sweden and Finland.

MoneyVille
MoneyVille is a Danish game that gives 5 to 9 year-olds a basic understanding of money. Children can earn money and decide whether to spend or save it. Since its launch, MoneyVille has had over 7 million users.

Money week - lectures for 7th-9th graders
Every year in March, employees from Danske Bank in Denmark pack their school bags and visit schools throughout the country to teach 7th-9th grades about money, personal finances and digital security. This is done through teaching, films and competitions, which are tailored to give students a good introduction to money and digital security.

We want to use our knowledge and assistance to help people with debt problems. We therefore participate in a debt counselling programme arranged by Finance Denmark in cooperation with the Danish YMCA's Social Work and the Vesterbro Settlement, where we offer help free of charge. The aim of the advice is that citizens will be equipped to manage their personal finances and thereby gain financial confidence and a better quality of life. 

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Knowledge and research on children, young people and money habits

Danske Bank contributes with knowledge and research on how we as a society can develop healthy financial habits with future generations. For instance, in our report Helping the next generation build good money habits we share insights as well as practical strategies on how to work with the financial confidence of the next generation of children and young people.

Sustainability

We aim to be an enabler for the sustainability transition.

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Strategic direction

We work across three focus areas to address three key sustainability agendas: climate change, nature & biodiversity and human rights and social impact.

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Publications & policies

Find policies, position statements, frameworks and the international initiatives and standards we support.

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