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Financial confidence

It is well established that learning and developing sound money habits early in life is an essential foundation for financial confidence.

However, parents often struggle to foster good money habits with their children, especially in light of the increased digitalisation of money. Therefore, we have focus helping children and youth achieve greater financial confidence and thus supporting the Sustainable Development Goal number 4. 

Strengthening financial confidence in Finland

Only a third of Finns think that their financial literacy is at a fairly good level. Consequently, we want to increase the financial confidence through different activities in Finland. Activities include e.g. an educational programme for secondary students, podcasts, ‘sauna talks’ about money and a YouTube video series.
Read more about our efforts (in Finnish) here

The first 'Great Pocket Money Day'

In 2019, Denmark held its first ‘Great Pocket Money Day’, where all children across Denmark can set up their own ‘shop’ and make their own pocket money on what they sell. The purpose of ‘Great Pocket Money Day’ is for children to learn how to make their own pocket money by opening their own small ‘shop’, where they can sell everything from homemade bracelets and clay figures to magic tricks and second-hand toys. The event is organised by GoLittle together with Danske Bank.


MoneyVille is a game that gives 5 to 9 year-olds a basic understanding of money. Children can earn money and decide whether to spend or save it. Since its launch, MoneyVille has had over 7 million users.

Take a look at MoneyVille

Money Week teaches Danish pupils about budgeting & digital security

During Money Week 2019 in Denmark, more than 390 school classes were educated in digital security, budgeting and personal finances by one of our financial advisors.

Providing digital solutions for homeless people

As payments become digital, fewer people carry cash. This affects homeless people who raise money by selling the Hus Forbi newspaper in the streets of Denmark. Therefore, Danske Bank has entered into a collaboration with MobilePay and the Hus Forbi organisation. The collaboration enables Hus Forbi vendors to receive payments via MobilePay and get the money transferred to a Danske Bank cash card. In this way, we work towards increasing financial confidence and reducing some of the stigmatising effects that homeless people unfortunately experience with increased digitalisation. 


Debt counselling

We want to use our knowledge and assistance to help people with debt problems. We therefore participate in a debt counselling programme arranged by Finance Denmark in cooperation with the Danish YMCA's Social Work and the Vesterbro Settlement, where we offer help free of charge. The aim of the advice is that citizens will be equipped to manage their personal finances and thereby gain financial confidence and a better quality of life. 
Read more