Content is loading
Skip to main content

First ‘Great Pocket Money Day’ in Denmark

On Friday 31 May 2019, Denmark holds its first ‘Great Pocket Money Day’, where all children across Denmark can set up their own ‘shop’ and make their own pocket money on what they sell. The event is organised by the children’s events guide app GoLittle, headed up by former TV host Morten Resen, and Danske Bank.

The purpose of ‘Great Pocket Money Day’ is for children to learn how to make their own pocket money by opening their own small ‘shop’, where they can sell everything from homemade bracelets and clay figures to magic tricks and second-hand toys. The event is organised by GoLittle together with Danske Bank. 

On ‘Great Pocket Money Day’, children can open their own ‘shop’ in three shopping centres in Roskilde, Aarhus and Odense. Each shopping centre will make a table available for the children free of charge. If you don’t live near one of the shopping centres, or if it is ‘sold out’, you can simply open a ‘shop’ with some friends on the street where you live.

We hope that a lot of children will have a fantastic experience and earn their own pocket money on ‘Great Pocket Money Day’. And, together with Danske Bank, we can hopefully help to facilitate an important dialogue about money and finances between children and parents in a fun and different way.

Morten Resen

Founder of GoLittle

Improves the understanding of money 
A new survey (available in Danish only) conducted by YouGov for Danske Bank recently showed that three of four parents in the Nordic countries give their children aged 8-14 years pocket money, and that almost every other parent gives their children pocket money to teach them that you have to do something to earn money. 

The survey also showed that seven out of ten parents regularly talk to their children about money, but that they are looking for tools to help them doing so.  

At Danske Bank, improving the understanding of money among children and young adults is a key focus area. And pocket money has proved to be an excellent tool to have a chat with your children about the value of money. We are therefore looking forward to supporting ‘Great Pocket Money Day’ together with GoLittle which has a unique ability to engage families in a fun, informal and inclusive way.

Dorthe Eckhoff

Head of Danske Bank's Corporate Social Resåonsibility programmes for children and young adults    

How it works

All children can sign up on They will then receive a number of videos with tips and tricks for how to be a successful shop owner. All those signing up will be in the draw for a number of prizes, and the first 2,500 to sign up will also receive a shop owner’s kit with 

  • a cool T-shirt
  • a nice tote bag
  • price tags and a pencil and eraser to keep track of the sale.

Read about sign up and prizes on (in Danish)

What the children say 

In Danish