How to avoid becoming a victim of fraud on Black Friday

Black Friday is just around the corner, and especially this year people are ready to do their shopping online due to the corona pandemic. Unfortunately, fraudsters are also ready to attack.

With more than 150,000 sites reported to the police last year by the Danish consumer organisation e-mærket, fake webshops is an increasing issue. 

Earlier this year Danske Bank announced a new collaboration with e-mærket (the Danish virtual label guaranteeing secure, transparent online shopping) that will protect customers from a number of these fake webshops by blocking card payments.  

“For several years we have worked intensively to identify these fake webshops and stop as many card payments as possible. Today we prevent most of the payments, but we continuously improve to protect our customers from the fraudsters,” says Ketil Clorius, Global Head of Fraud Management in Danske Bank.



There is, however, also a lot that you can do to protect yourself. 


Five tips - so you don't fall for a scam

  1. If you are shopping on a new webshop, always check out their ‘Abous Us’ page. If it is a fake webshop, this page will often contain poorly written English or no information at all.

  2. Use Trustpilot and other review sites to see other consumers’ experiences. Help others by uploading your own review.

  3. Compare the price of your item by visiting sites such as Pricerunner and Kelkoo. If a webshop has a price that is much lower than the other sites, chances are that this could be a fake webshop or that they are selling counterfeit goods.

  4. When paying for an item, use an international payment card (such as Visa or MasterCard), and avoid paying by bank transfer. This will give your bank a better chance to retrieve a fraudulent payment.

  5. Check that the web address fits with the content sold at the webshop. Many fake webshops have acquired the address of a former company that has nothing in common with the goods sold.


Bonus tip – be aware of phishing emails 

While waiting for your parcel with the goods, be aware of fraudulent emails and text messages from post and freight companies. These messages and sites will typically ask you to type in your cards details and pay a fee, before your parcel can be delivered. The intent is to trick you into giving the fraudsters your personal information.


Keep it safe

We have created 'Keep it safe' to help our customers protect themselves.