Danske Bank is making updates to its corporate visual identity to create a more user-friendly experience for its customers in an increasingly digital world.
   
"We are renewing our corporate visual identity to future-proof our digital customer experience to be more user-friendly, accessible, and representative of a modern Nordic bank built for the digital age, while remaining recognisable and true to the core of who Danske Bank is", says Jakob Bøss, Head of Group Sustainability, Stakeholder Management, Marketing and Communication at Danske Bank. 

As part of a renewal that will be rolled out gradually over the next three years, Danske Bank is upgrading its logo, font, colour palette and imagery in ways that enhance readability, user-friendliness and legibility of text and fonts digitally.  

Upgrades for a digital world 
Danske Bank’s previous font and corporate visual identity (CVI) was designed in 2000 when the bank changed its name from ‘Den Danske Bank’ to ‘Danske Bank’.
  
While the former visual identity has served the bank well over for more than two decades with as a clearly recognisable expression of the bank and its brand, an evolving digital landscape has necessitated a renewal of the font, the logo, colour palette and the entire visual identity.  

"The transition from a predominantly physical world with branches, ATMs and printed materials to a still more digital world has changed how we engage with our customers and stakeholders, and this has prompted us to upgrade fonts, logo and our entire visual identity to fully adjust it to the demands and requirements of a new age", says Jakob Bøss, adding that the bank has chosen a step-by-step approach so that updating the visual identity of the bank will be a gradual evolution, not a revolution.

With the first changes being implemented in September 2024, additional upgrades across all of Danske Bank’s platforms will happen gradually over the coming years.