In a survey from Danske Invest, it appears that most investors in Denmark would like to have a greater focus on sustainability when they invest. But at the same time, it looks like that in practice this is not always the case. Danske Bank would like to change this with a new intuitive feature in the Mobile Bank that gives customers a clear insight into how many sustainable investments they have in their portfolio.

Until now, it has required a meeting with an investment advisor if customers want insight into what their investments look like from a sustainability perspective.

This changes now, as the feature moves into the Mobile Bank. In practice, this means that all private customers who invest via Danske Bank can get insight into what proportion of their investments are sustainable investments and how the investments in general relate to factors such as climate, equality, human rights, biodiversity and more.


"Since we launched the feature for our advisors, we have been working purposefully to also make it available for customers when they are at home. Now we are making the feature available to everyone who uses our online or mobile bank. Thus, the insights are not only reserved for those who receive personal investment advice," explains Head of Global Private Banking and responsible for the private investment area, Anne Buchardt.

Sustainability is more talk than action among Danes
Danske Bank sees clear signs that sustainability is becoming increasingly important in society in general and among investors specifically.

According to the survey from Danske Invest last autumn, sustainability ranks as "important" or "very important" for 61 percent of the Nordic customers with invested funds. However, there seems to be a bit more intention than action. Because when it comes down to it, only 22 percent respond that they actually consider sustainability when they invest.

"Our new feature in the Mobile Bank is an important step towards making it even easier for our customers to make informed choices in relation to sustainability. With the new function, our customers get an efficient and intuitive digital solution, where they easily can see how many sustainable investments they have, and how their investments perform on a number of selected sustainability parameters directly on their smartphone," concludes Anne Buchardt.

How we look at sustainability when you invest
In short, it is now possible to see what proportion of investments can be termed sustainable. The sustainable investments are identified based on a model developed by Danske Bank. At the same time, the function also provides an overview of how the investments perform on a number of specific sustainability parameters in relation to the stock market as a whole.

Here is the full list of sustainability indicators that customers can gain insight into:

• Female board members
• Controversial weapons
• Climate footprint
• Fossil fuels
• Impact on biodiversity
• Human rights
• Non-renewable energy