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Danske Bank becomes main official partner of WorldPride and EuroGames 2021

WorldPride and EuroGames, that takes place in Copenhagen and Malmö this summer, mark the world's largest celebration of diversity and equal rights. Danske Bank is a proud official main partner of the events that go by the overall name ‘Copenhagen 2021’.

Copenhagen will host the largest and most ambitious LGBTQ+ event ever held in Denmark, when WorldPride and EuroGames take place this summer.

We are proud to announce that Danske Bank will be an official main partner of ‘Copenhagen 2021’ when the entire world is invited to celebrate diversity and equal rights in Copenhagen and Malmö in August. 

Pride is about tolerance, inclusion and the right to be who you are, and we want to support and back up those values loud and clear. In Danske Bank, we focus on diversity and inclusion all year round to become an even better workplace for all employees - regardless of who you are, where you come from and whom you love. Diversity and inclusion is not just important for us as individuals but also our business, as being a diverse organisation enables us to attract and retain the competencies we need and generally will make us a  better and more successful bank.
When Copenhagen hosts WorldPride and EuroGames this summer, we all get to mark our support and emphasise that tolerance and equal rights undoubtedly are core values to us and our organisation. I look forward to celebrating the global event with my colleagues and our customers. 

Chris Vogelzang



Steve Taylor, Director of Communications at ‘Copenhagen 2021’, explains that support from large companies like Danske Bank makes a difference.

“Copenhagen is not just the setting for WorldPride and EuroGames, it is a key part of the DNA of the event. We will bring to life Danish and Scandinavian values throughout Copenhagen 2021, and that is why it is important that we have major Danish organisations on board. We are delighted to have the support of Danske Bank and we look forward to working with you to bring the DNA of ‘Copenhagen 2021’ to life for all your employees and customers”.


Diversity and inclusion on the agenda

The main sponsorship of ‘Copenhagen 2021’ is a continuation of Danske Bank's efforts to promote diversity and a diverse staff of employees is seen as a strength and a prerequisite for delivering on our ambition to offer the best customer experiences and become a better bank. Examples of our focus on diversity and inclusion:

Rainbow families in Danske Bank have the same rights to maternity-, paternity- and parental leave as other families, which is beyond the existing legislation in many countries.

In September 2020, Danske Bank joined Stonewall Global Diversity Champion programme to further strengthen the bank’s work to become a more inclusive workplace for LGBTQ+ employees.

A D&I council and D&I leads are appointed in all parts of the bank to ensure that sufficient actions are taken to increase diversity and inclusion.

A target is set to increase the share of women in senior leadership positions from 23% to 35% (equivalent to a 50% increase) by 2023. Gender diversity is a recognised multiplier for other areas of diversity.

Read more about ‘Copenhagen 2021’

‘Copenhagen 2021’ is the overall name of WorldPride and EuroGames, both taking place in Copenhagen and Malmö from August 12 - 22 2021. WorldPride is a ten-day celebration of human rights and diversity, culminating in a parade through the streets of Copenhagen. EuroGames is an LGBTQ+ inclusive sports event where athletes can join 29 different types of sport. Read more about Copenhagen 2021 here
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