An important step in Danske Bank’s strategy
Danske Bank being able to welcome new customers through its digital front door is vital and a core element of the Forward ’28 strategy. The new digital entrance to Danske Bank is a huge step forward, and in part builds on the positive experiences from our digital self-service solution for young adults and students, which Danske Bank launched earlier this year.

“The app will initially operate in parallel with our other solutions for becoming a customer. However, as the area matures, we expect an increasing number of customers to use the new digital front door – both as a 100% self-service solution and in parallel with an advisory process,” says Mark Wraa-Hansen.

Some customers will need to consult an adviser in parallel with the onboarding process via the ‘Become a customer’ app, for example customers who are buying a home, who have transferred a pension scheme or have other banking requirements of a more complex nature. In such cases, the ‘Become a customer’ app functions as a quick and efficient solution after the customer has talked to an adviser, as it handles a lot of the paperwork and ensures a good customer experience.