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Digital innovation changes the everyday lives of Danes 1960-2021

Innovation has always been part of Danske Bank’s DNA – from overdrafts in the 1800s to groundbreaking EDP machines in the 1960s and then MobilePay and our current Mobilebank. Recent decades have seen a transition from analogue and face-to-face services to digital tools – a development where banks have been among the leaders in making Denmark an international heavyweight in digitalisation. What is more, we have probably only seen the beginning of the digitalisation story.
Remembering to take your chequebook and pen with you when leaving in the morning seems like a long time ago. Nowadays, most of us have our bank close at hand in the form of our smartphone, tablet or computer – regardless of whether we need to pay for our groceries at the till, cancel a subscription at the bus stop, or check share prices during our lunch break. 

From the early 1960s and in the following decades, Danes transitioned from analogue and face-to-face banking services to digital tools – a development that has helped make us international heavyweights when it comes to digitalisation. To understand the process, we have to return to the swinging 1960s.



Photo: Danske Bank employee in the 1960s. Many manual processes are now undertaken using digital tools.


The machine that started changing the everyday lives of Danes
Banks were among the most curious about the new technology that emerged after World War II – and electronic data processing (EDP) was among the newest. Large machines could perform calculations and process data in a way and with a speed never seen before. Danske Bank caused quite a stir in 1963 when it switched on its brand new IBM machine. The computer replaced the manual and time-consuming processes associated with interest rate calculations and bookkeeping, etc.

More computers soon began to arrive, and their advent changed the workday of bank employees. Pen and paper were swapped for screens and keyboards.

Need for collaboration
By the end of the 1960s, several banks had developed their own IT systems, but the sector realised that each bank going in its own direction was not the best way forward. If the advantages of this new technology were really to benefit customers, common digital solutions for payment systems, etc. would be needed.

Jan Damsgaard, Professor at the Department of Digitalisation at Copenhagen Business School, here talks about the collaboration between Danish banks and how it contributed to Danes feeling secure about digital solutions early on:
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Danes quick to adopt ‘Dankort’ and the ‘fly swatter’ 
In 1983, the popular chequebook got a competitor: With the launch of ‘Dankort’, Danes suddenly had their first digital payment card in their hands.
Danske Bank was one of the advocates for the new payment solution along with other banks. The new Dankort made everyday life easier for customers, who no longer needed to remember to have cash or their chequebook – or ‘pocket cheque’ as it was previously called in Denmark – with them when paying for everything from porridge oats to garden furniture.

When Dankort arrived in Denmark, it had to be run through a ‘fly swatter’ or credit card imprinter. The nickname derived from the swatting sound the machine made when taking an imprint of the card.

Photo: Cheques from the 1950s issued by Landmandsbanken (later Danske Bank), which introduced the chequebook or ‘pocket cheque’ at the start of the 1900s.



Photo: With the first many generations of Dankort terminals, you could only use the magnetic strip on the card. Since then, chip and contactless payments have come along.


Photo: ATMs at bank branches were introduced in the 1990s so customers could withdraw cash around the clock. Foreign currency withdrawals and cash deposits can now be made at many ATMs.


Dankort’s popularity rose steadily after its launch in 1983 and it quickly became the Danes’ preferred payment card. More and more bank services became digital as the internet spread from the 1990s onwards. In 1998, for example, Danske Bank’s customers were among the first in Denmark who could buy and sell financial securities online.

Dankort and the internet were closely linked as digital services developed, and Dankort played an important role in the spread of online transactions (e-commerce). Dankort was used for a webshop transaction for the first time in 1999.

To ‘swipe’ was at that point not yet part of the Danes’ vocabulary, but it later became the accepted term for paying and transferring money.


Your bank on your mobile
As the internet proved not to be the one-day wonder of rumour, Danes quickly began to expect new innovations.

There was a need for more flexibility, greater user-friendliness and better accessibility, for example in the interplay between consumers and companies across sectors. These needs grew among Danes as smartphones and tablets became an extension of their arm during the late 2000s and early 2010s.

With Danske Bank at the forefront, the banks developed online solutions and bank apps for both mobiles and tablets, and later Danske Bank’s mobile banking solution was awarded a global prize for best user experience. These digital solutions gave Danes better options for checking accounts, transferring money, paying bills, and much more – where and when it suited them.


Photo: Danske Bank launches District for business customers in 2020 – providing companies with an overview of accounts, transactions, liquidity and more, so the focus can be on their core business.


Photo: The introduction of eBanking allows customers to take care of their banking business from home or from the office.


Photo: Danes are quick to adopt MobilePay. In 2014, Dansk Sprognævn (Danish Language Council) recognises the significance of the new payment form by honouring MobilePay as Word of the Year.

Six months’ coding behind ‘Word of the Year’ – and MobilePay app
In 2013, Danske Bank developed the payment app MobilePay in a development sprint of just six months.

The innovation process was intense and involved many of the bank’s employees and a number of partners, including the tech firm Trifork.

“MobilePay revolutionises and digitalises the Danes’ use of cash and in doing so turns upside down how we think and act in relation to payments. These types of technologies and solutions often only emerge from the tech giants, but MobilePay placed Danske Bank among the international heavyweights of groundbreaking innovators,” says Mark Wraa-Hansen, former CEO of MobilePay – now Head of Personal Customers in Denmark.

Just 10 weeks after the service was launched, 300,000 Danes had downloaded the new app, which satisfied a need among consumers they were barely aware they had. Now they could easily and quickly pay and transfer money to each other by swiping their smartphone. A few months later, it was also possible to use MobilePay in shops.

A race against time

The development of the payment solution MobilePay was a tight race against time – and the competition. That the app was so positively received by Danes surprised the app developers from Trifork – even though they had a strong belief in the project.

Hear how Jens Peter Hedegaard, Vice President at Trifork, experienced the process, and what MobilePay means to him today both personally and from a broader perspective.



MobilePay truly turbocharged the process whereby bank customers could increasingly take care of everything themselves and everything could be done digitally. The following years saw the launch of one digital tool after the other - including


All were characterised by the customer being at the helm and intuitively navigating through everything from shares to subscriptions.

In 2020, MobilePay had more than four million registered users (in Danish), and not even a global pandemic could put a damper on our money transfers.

Almost one million transactions were made every single day in 2020, with the total transaction amount for the year standing at DKK 125 billion (in Danish), while MobilePay Online (in Danish) was used for 45 million transactions in 2020:

Here in 2021, MobilePay is on the threshold of entering a Nordic collaborative venture that will take the competition to the global tech giants in the payments area. 

COVID-19 put the bank in people’s living rooms
COVID-19 made visiting your local bank branch more difficult, prompting a great need for customers to be able to meet the bank virtually. Hence, COVID-19 further accelerated the use of digital banking services by both ordinary Danes and companies.

This development also tied in with customers’ regularly changing needs and increasing use of the digital solutions that the financial sector provides:

“The banks have been good at placing a branch office in every home, in that we now have online meetings with our advisors, we have online banking on our tablets and we swipe pocket money payments via an app. Thus, the banks have moved right into Danish homes – up close to the customer. As consumers, we can service ourselves, but we also have a direct connection to the bank that we can make use of around the clock and from any location,” says Jan Damsgaard, Professor at the Department of Digitalisation at CBS.

The banks have moved right into Danish homes – up close to the customer.

Jan Damsgaard

Professor at the Department of Digitalisation, CBS



Pace of digitalisation does not appear to be slowing
Much has happened in terms of the Danes’ relationship to payments and banking services since the first EDP machines were taken into use. Yet, the type of collaboration seen with Dankort is still crucial if the banks are to help drive the digital development of society. Nowadays, that collaboration more comprises partnerships with Fintechs, who develop technology for the financial sector.

Working with Fintechs became possible because of an EU directive implemented in Denmark in 2018 that provided brand new possibilities for creating a better digital experience for customers.

For example, thanks to its partnership with Spiir, Danske Bank can offer its customers a feature that allows them to view their accounts with other banks directly in Danske Mobile Banking. This is known as “open banking” and means that, subject to giving their consent, customers can, for example, use financial services from other providers through Danske Bank’s online solutions. Or put the other way round: Use the apps of other providers to access data at Danske Bank.

Taking a very broad perspective, the financial sector’s funding of Denmark’s digital payment infrastructure has saved society billions of kroner (in Danish) annually.

One reason for this is that fewer resources are used on payments between households and companies when Danes use digital solutions from both the public sector and private companies – for example, mobilebank, payment apps and digital ID options, such as NemID, which in 2021 is changing name to MitID.

So please keep swiping and scrolling – we have only just started.

Nordic bank innovation through the years

 

1871

Overdraft facilities

For the first time in Denmark, we offer overdraft facilities.





 

1881

First safe deposit boxes in Europe

As the first bank in Europe, we introduce safe deposit boxes at our facilities in Copenhagen, Denmark.




 

1902

Introducing the piggy bank to the Danes

The bank introduces the piggy bank – an entirely new, American concept – in the Danish market. A messenger from the bank comes by the customer’s home once a month to collect the savings.


 

1918

Easy money transporting

As the first Danish bank, we begin to use cars for transporting cash to and from our branches.




 

1939

Modern banking in Finland

The postal giro payment system is introduced. It is the first modern banking system in Finland, and it makes daily banking significantly easier for local businesses.



 

1954

Faster customer service

Customers are served faster and easier with the introduction of a new customer service system at the Danish branches.




 

1958

Banking transactions on computers

As the first company in Finland, the bank starts using one of the earliest IBM computers for its banking transactions.




 

1967

Introducing Pondus piggy banks

The bank is the first to launch a savings account concept for children in Denmark. The penguin Pondus becomes its mascot and our customers’ children can get a Pondus piggy bank for their savings. Within six months, 300,000 children own a Pondus.

 

1975

Introducing ATMs in Finland

In Finland, we introduce banking terminals – ATMs – to help customers make daily banking easy. In 1988, there are 2,600 terminals in place across Finland.



 

1978

Bank account structure with lasting impact on banking in Norway

We are the first bank in Norway to introduce a completely new bank account system with just three different account types – a more simple and transparent solution than other current offers. Especially the savings account is revolutionary with high interest rates, no notice period and no interest rate reductions on withdrawals. The new structure has a lasting impact on the Norwegian banking system.

 

1982

First payment terminals

The Bank is the first bank to test payment terminals in Norwegian shops.





 

1987

High-interest checking account with a growing interest rate

The first high-interest checking account in Finland is introduced. The rate of interest increases with amounts deposited and interest accrues on a daily basis.



 

1997

Introducing eBanking 

We launch the first eBanking solution for personal customers in Norway allowing people to do their banking at home. Three years later, we are also the first to introduce eBanking for businesses in Norway.



 

1998

Online share trading

Danske Bank’s customers are among the first in Denmark to be able to buy and sell securities on the stock exchange through online banking.




 

1998

Innovative online banking

We introduce a new and more secure online banking system in Finland. For the first time, customers can pay their bills entirely online.

The following year, customers make more transactions online than at branches.

 

1999

First mobile banking in the world

As the first bank in the world, we make banking services available on mobile phones in Finland. We are tapping into the new WAP technology that can connect to the online banking system.



 

2010

First with mobile banking on smartphones

As the first bank in Denmark and Finland, Danske Bank launches mobile banking apps for iPhone and Android smartphones.




 

2011

Tablet bank for iPad

Tablet banking for iPad is the first of its kind in Denmark. It offers the same user experience as mobile banking, while it is specifically tailored to the device. In 2012, we launch tablet banking in Norway, Sweden and Finland. In Finland, we are also the first bank to offer this solution.


 

2013

Revolutionising mobile payments

Danske Bank launches MobilePay in Denmark and Finland. It is the first app on both markets to offer mobile payments. At first, the app offers payments between individuals, but later the solution opens up for businesses to accept MobilePay as means of payment in web shops, at points of sales and for invoices.

 

2016

Online solution for small businesses

We introduce the online service DynamicPay in the Danish market. The solution is made to help small businesses improve their cash flows and enable them to take in new orders, contributing to growth and job creation in society.



 

2016

Flexible home loans

We introduce a range of unique home loans in Finland designed to suit our customers in various life situations. The new loans offer different levels of financial flexibility and security.



 

2016

Robot makes investing available to everyone 

June makes it possible for everyone to make professional investments without knowing all there is to know about shares and bonds. It is easy for the June algorithm to determine which June fund that best matches the financial position of a customer.

 

2016

Easier to share expenses

We launch the WeShare app that makes it easy to keep track of plans and expenses when more people are travelling together, having a party, sharing a flat, and the like.




 

2017

Keep track of pocket money – digitally

Our digital pocket money solution helps both parents and children aged 8-14 years keep track of the children’s money. The solution consists of an app and a pocket money card for the children as well as a feature in Danske Mobile Banking for the parents.


 

2018

View accounts with other banks

In 2018, the PSD2 directive is implemented in Denmark, providing brand new possibilities of creating a better digital experience for customers. For example, thanks to its partnership with Spiir, Danske Bank can offer its customers a feature that allows them to view their accounts with other banks directly in Danske Mobile Banking.

This is known as “open banking” and means that, subject to giving their consent, customers can, for example, use financial services from other providers through Danske Mobile Banking. Or the other way around: Use the apps of other providers to access data at Danske Bank.

 

2019

Keep track of your subscriptions

Subscription Manager, which makes it easy to keep track of payment agreements and subscriptions and, with a few taps, to cancel agreements, is launched in Danske Mobile Banking.



 

2020

First with payments from accounts with other banks 

Danske Bank is the first to introduce a new mobile solution that allows personal customers to use Danske Mobile Banking to transfer funds from payment accounts they hold with banks other than Danske Bank. In 2020, the satisfaction with Danske Mobile Banking can be seen in the fact that customers score it on average to 4.3 stars out of 5 in App Store.

 

2020

Improved overview for businesses

Creating an overview of a business’s finances can be both complex and time consuming, particularly if doing so requires sourcing data from different systems and providers.

With District, Danske Bank’s digital financial platform, business customers get a full overview of their accounts, transactions, liquidity and other financial tasks – across providers and systems and on a single platform that can be tailored to suit the individual needs of the business and user. And with District, a business’s data is well protected.

District enables the individual business to create a better overview, manage its day-to-day banking activities – and save time, allowing it to focus on its core business.

More chapters on the history of Denmark

1871-1910

The bank moves out, farming moves in
Read more

1890-1960

Industrialisation sends Denmark on an export adventure
Read more

1960-1990

Housing boom in the suburbs and women in the labour market
Read more