Danske Bank surges upward on list of most attractive workplaces among young professionals

The view held by young professionals of banks as attractive workplaces is improving significantly. This is according to a new study carried out by Academic Work in which Danske Bank jumps 24 places up on the YPAI (Young Professional Attraction Index). Head of HR at Danske Bank, Karsten Breum, says that young professionals want to work for a company that plays an active role in society.

Good colleagues and a good working environment are still the most important factors for a workplace to be considered attractive, but young professionals also want to work in a company where they can contribute to solving some of the challenges society is facing. For this reason, sustainability, equality and diversity are factors that are becoming more and more important when young professionals choose where they would like to work.


For me, working somewhere where I can stand by the company’s values is of particular importance. In my view, Danske Bank is a company that takes responsibility for its employees and the wider society, and that’s why I chose to apply for a job at Danske Bank.

Laura Frisk

Student Assistant, Danske Bank



Sustainability and digital transformation attract young professionals
This year, Danske Bank has surged 24 places upward on the index and is now ranked 25th highest among all the companies surveyed.

“For me, working somewhere where I can stand by the company’s values is of particular importance. In my view, Danske Bank is a company that takes responsibility for its employees and the wider society, and that’s why I chose to apply for a job at Danske Bank,” says Laura Frisk, student employee in FI&C at Danske Bank.

Karsten Breum attributes this significant progress to the important role Danske Bank plays in society as well as to the digital transition and new ways of working across the organisation: “In the sector and in Danske Bank, we are going through an exciting digital transition, in which sustainability is becoming a more and more important factor, and from experience, this is important among especially the young people who are deciding on a workplace,” Karsten Breum explains.

Fundamental new way of working

A few months ago, Danske Bank began an internal reorganisation that will fundamentally change the way we work in the bank. The transformation is a part of the bank’s goal to be a better bank for customers, investors, employees and society as a whole towards 2023.



For many years, tasks have been solved in separate units run by the management, but going forward, employees working with changing and improving the bank will be solving tasks in smaller groups – so-called Squads. It is their job to solve the task, but they will decide themselves how they go about it. The individual squads belong to a bigger ‘tribe’, which contribute to the bank’s business goals and strategy.

In that way, it will also become easier and more fun to work at Danske Bank as the employees move closer together with autonomy to decide how we deliver the best customer solutions.

Read more about Danske Bank's targets for societal impact and sustainability

About YPAI

  • Made by Academic Work in collaboration with Kantar Group.
  • Based on answers from 1008 students and academics in the beginning of their career.