Making language more inclusive produces results
“We can see clear improvements in the diversity of our customers' company culture, including Danske Bank”, says Jenifer Clausell-Tormos, CEO of Develop Diverse.
In a pilot project with Danske Bank covering 40 job adverts, the number of qualified female applicants grew by 81% and male applicants by 39% when bias was removed from the job adverts.
“The financial sector remains a relatively male-dominated industry, so the self-awareness that the bank has, and the willingness to do something about it, is really commendable”, adds Jenifer.
Image: Jenifer Clausell-Tormos, CEO Develop Diverse.
“It’s important that we do away with stereotypes, and not just make mobile banking pink to attract more women, for example. It’s about making everyone feel welcome in the company, which can be promoted with inclusive use of language, images, colours, even the fonts you use,” says Jenifer.
“It’s one thing to change number and distribution of applicants. It’s another thing to help companies build an inclusive culture by letting people reflecton their own biases. It’s definitely a motivational factor for me and Develop Diverse,” she adds.
Develop Diverse is releasing a Danish-language version of its software this week.